Did you know....
MIRACLE-GRO WAS BORN HERE
Miracle-Gro was first conceived by Otto Stern, a German immigrant and nurseryman from Geneva, NY. In the 1940s, he sold plants through a mail-order service, but had problems ensuring the mailed plants survived shipment and transplanting. Stern approached Horace Hagedorn, who worked at a New York advertising firm, to ask about buying air time on a radio program. Together, they recognized a niche market for a fast-acting liquid fertilizer, and they hired Rutgers professor O. Wesley Davidson to create a water-soluble formula. Peggy Hagedorn, Horace's wife, coined the name Miracle-Gro and they founded the Miracle-Gro company in 1950.
After four years, Miracle-Gro's sales had passed $500,000 annually, and Mr. Hagedorn decided to leave a successful advertising career to work full time on Miracle-Gro. He bought out Mr. Stern in the mid-1980s, a couple of years before he died. The gardening business is now estimated to exceed $35 billion in annual sales, and Miracle-Gro's share of the home fertilizer market is estimated to be about 85 percent.